Summit Outsourced Executive program
With the Summit Outsourced Executive program, small and mid-sized businesses and charitable organizations can have access to the same level of marketing expertise and resources that larger corporations find to be indispensable. As part of the Summit Outsourced Executive program, clients can add an outsourced marketing executive to their team for a fraction of the cost of a full-time staff member. Summit outsourced Chief Marketing Officers work with the team to determine what actions the company needs to take to successfully serve the market niche. These specific marketing related strategies can cover areas such advertising, product design, packaging, brand message, and analysis of customer needs. All of these areas can be critical to guide future business development. Below are just a few examples of steps that a CMO from Summit can help a business take to help it grow and thrive.
The Chief Operating Officer is responsible for the daily operations of the organization typically reporting to the highest ranking executive, usually the Chief Executive Officer (CEO). The COO will provide the leadership, management and vision necessary to ensure the organization has the proper operational controls, administrative and reporting procedures, and personnel systems and operating efficiency.
The Chief Marketing Officer provides strategic leadership and vision to the organization to educate the marketplace through promotional programs on the existing products and services as well as provide leadership for business development of new products and services